So... It's Been a Minute (a.k.a. Where have I Been?

If you’ve been wondering why the blog has been a little quiet since November, let me clear the air right away: I didn’t fall off the planet. I didn’t forget how to write. And no, I wasn’t “just too busy scrolling Instagram.” 😉

I’ve been in the middle of something big—a full business rebrand—and if you’ve ever gone through one, you already know: it’s exciting, exhausting, and way more involved than people realize.

Why Rebranding Matters (When It’s Time)

Rebranding isn’t something you do because you’re bored or want a new logo “just because.” You do it when your business outgrows its old skin.

Over the past few years, my work, my clients, and my goals have shifted. What once fit beautifully no longer told the full story of who I am, how I serve clients, or the level at which I operate. And when your brand no longer matches your work, it creates friction—for you and your clients.

Rebranding is about alignment. It’s about clarity. It’s about making sure what people see matches what you actually do. And let me be honest: once you know it’s time, you can’t unsee it.

The Part Nobody Warns You About

Most people think rebranding starts and ends with a logo. Bless their hearts.

In reality, the logo is just the tip of the iceberg. Once you decide to rebrand, you’re committing to updating everything—and I mean everything. Here’s what that really looks like behind the scenes:

1. Business License & Legal Details

This is the unglamorous but critical first step. Your business name has to be legally updated before anything else can follow. Not exciting. Absolutely necessary.

2. Website (All of It. Every Page.)

Your website isn’t just visuals—it’s messaging, SEO, page titles, internal links, image names, alt text, forms, and contact info. One missed detail can ripple everywhere.

3. Social Media Platforms

Instagram. Facebook. LinkedIn. Pinterest. Profile names, bios, URLs, cover images, highlights, pinned posts, business categories… each platform has its own rules and quirks just to keep things interesting.

4. Google Everything

Google Business Profile, search results, maps, image indexing, backlinks—this is one of the most important (and most tedious) steps if you want to stay visible and searchable.

5. Email, Contracts & Client-Facing Materials

Email signatures, proposal templates, contracts, invoices, questionnaires—every client touchpoint has to reflect the new brand consistently.

6. The Mental Load No One Talks About

Every time you think, “Okay, I think I’m done,” you realize one more place still has the old name. It’s like glitter. Once it’s out there, it shows up everywhere.

Why the Blog Took a Back Seat

So yes—things have been busy. Intentionally busy. Rebranding requires focus, organization, and a lot of behind-the-scenes work that doesn’t always look productive from the outside. But it’s foundational work. The kind that supports everything that comes next. And while the blog may have been quiet, the vision has been getting clearer by the day.

What’s Next

This rebrand represents where my business is headed—not just visually, but strategically and creatively. It’s about stepping fully into the work I love, serving clients at a higher level, and building something sustainable, aligned, and intentional.

The blog is back.The brand is evolving. And I’m excited to bring you along for what’s next.

Thanks for sticking around—and if you’re in the middle of a rebrand yourself, just know: you’re not crazy, you’re not behind, and yes… it really is that much work.

Worth it though. Always. 😊